Our Story. Our Mission. Our Way.
- 15 Years in the IT Sector
- Over $40M MSP Growth
- Multiple M&As
The genesis of xpandly.
xpandly was created to solve a recurring industry problem: IT companies were investing in marketing that wasn’t aligned to the realities of the sector. The language was wrong, the messaging missed the mark, and campaigns weren’t built with winning in mind.
We set out to change that. With deep sector knowledge and first-hand growth experience, xpandly delivers marketing with clarity, precision, and commercial value. Our focus is to help IT businesses stand out, create demand, and scale with confidence.
A skilled team of industry experts.
Our team brings first-hand experience from MSPs, vendors, and distributors, meaning we don’t guess – we apply real industry insight to deliver results.
Our work is focused on revenue, not vanity metrics. Whether launching into the channel, building MSP demand, or scaling brand awareness for an IT vendor, our campaigns are engineered to support clear commercial goals.
We let our numbers do the talking.
Our analytical data-driven approach means we have lead generation down to a fine art. Our numbers represent the scientific methods we adopt to get the best results for our clients.
Sales Opportunities Created
Closed Won
Ave, Leads Per Engagement
Ave. Days to First Lead
How does xpandly compare to other generalist agencies?
xpandly
Other Agencies
Specialists in the IT sector and Microsoft MSP ecosystem.
Not generalized. Expertise in a single sector.
Executive-level experience within the industry.
Real-world day-to-day experience.
Deep understanding of channel and MDF programs.
Ability to access and negotiate funding.
Understanding of technical jargon and terminology.
No requirement to learn and research.
Over $100M in IT sales opportunities generated for MSPs.
Proven and demonstratable track record.
What makes xpandly different from other marketing agencies?
Do you work with both MSPs and IT vendors?
How do you measure the success of your work?
Can xpandly work as an extension of our internal team?
Frequently Asked Questions
Have more questions? Feel free to contact a member of our experienced team.